My target audience will be between the ages of 17 to 25, they will be the typical male, independent and up to date. They keep up with the latest trends and pride themselves on dressing to impress, (women in particular). They are very ambitious and will stop at nothing to get what they want, much like the artist that feature in the magazines they read, R&B artists are known for their harsh back story and the target readership will have that go getter attitude and will always want to make it to the top.
The reader will be the type of guy who doesn’t see commitment as something they are very interested at this stage in their life, this is influenced by the music of the genre. Rappers with the likes of 50 cent and snoop dog who often reference their love of women but never claim that they want anything more than pleasure from them in their songs. This is what influences the way the target readership views life. Family will always come first for them though, they will have a strong moral standpoint with matters of value to them but that is restricted to their values and code of conduct, they don’t believe in changing for others.
The target readership will be in college or working but are very money minded and always want to make the latter. They aim to be successful in their later life regardless of the profession they chosen. He is the type of guy who will always have money to be out with friends, which can come from means that are not so fondly looked upon.
TV is something they only ever watch for music, sports shows like those often on MTV; reality shows like Cribs, often those expressing the lifestyle of those in the LA which is a popular location amongst the readership, a place that they all hope to visit, or even live in.
It’s the lifestyle of the artists and such featured in r&b magazines which influence the readers
Music is something that the reader cannot live without, it is always part of their everyday live; when they commute to work or college or when they work, they are always interested in the newest music on the scene and are able to recite verses fro many songs. They also tend to work on their own material as either a hobby or a potential career. Their ipod or mp3 is always up to date with the latest songs in the r&b genre.
The reader will have a keen sense for what to wear, they will always want to look as “fly” as possible, and to have good swagger and they carry themselves in a manor that makes people think highly of them.
This magazine is not going to be a an advert and endorsement fest much like other r&b magazines, it will be a straight to the point magazine which will feature adverts that will interest the reader and also make up the space of the advert sections in the magazine while leaving room for the reading material the readership buys the magazine for.
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