Mission statement

What is the name of your magazine and how often will it be issued?

The magazine will be called BEAT magazine and it will be issued as a monthly.

How will the reader obtain the magazine?

The magazine will be on sale to the reader only in supermarkets and music stores or subscription. It will not be available at news agents or small chain stores, in order to show that it is a magazine of high quality. And it will be priced at £2.50. but will be cheaper through subscription.

What kind of magazine is It? Sum up the style and values of the magazine

This is a music magazine and it will feature a very distinctive colour scheme that continues throughout the magazine, the colour schemes will always reflect the artist on the front cover. The magazine values R&B music and aims to promote it and up and coming artists to its readers and those who may casually pick up the magazine. it will aim to have a very modern style that appeals to a wide variety not just the target audience each month will have a specific theme. the article featured is the sfx issue, featuring heavily on the aspects of special effects in the music industry.

What kind of role will it play in the reader’s life? What service will it provide?

This magazine will in a way be the a hub for the reader to the music industry, giving them all the info on the big movers and shakers of the RnB scene. it will excite and inspire readers through articles on artists or on general matters of RnB. it will also dole out advice when the readers write in, their questions will be featured with a very well thought out and helpful answer.

What kind of topics and subjects matter will be covered?

The topics covered will be artist and the projects they are working on their new albums, EPs, singles music videos, it will be a full insider access view on the music industry. the magazine will aim to give the reader a deeper understanding of artists and their craft, what compels musicians to do what they do, what ever there choice of music. it also aims to help those budding young artists find out what it takes to get noticed and how it isn't impossible to make it big like their idols have.

What kinds of articles and features will you have in the magazine?

The double page spread will be on the artist DJ Avery a fictional R&B DJ whose story will be explained in the article. There will be prizes and reviews on concerts and tours. various other information on the music industry, artists, music, columnists etc.  

Who is the reader and why do they read your magazine? What do they hope to get out of reading the magazine?

The reader will be males aged between the ages of 17 to 25. It is intended for anyone with an interest in R&B music but specifically people in that age description and gender. usually working or still in education but always looking out for number 1 They will also be the social type who is outgoing and likes to have fun. This wont be suited for those with very discerning tastes as they won’t find what they want in a magazine like this. the reader will be a typical male with an interest in keeping up appearances and having a high level of social activity, but still got their eyes on the prize and are aiming for it and working hard to get it. The reader will get information on album reviews which will sway their decision to buy albums, and it will feature reviews on tours and concerts which will also influence the reader on whether they want to attend another one by the artist being reviewed.